Find your missing referral partner
Find your missing referral partner:
Step 1: Make a list of your current referral partnerships and business connections.
Step 2: Identify who’s missing. What industry, role, or connection would be an AMAZING addition to your rolodex?
Step 3: Who's likely to know that kind of person? Look at your list of people and think: who probably has this person (or someone like them) in their network? Identify three people who might know your missing person.
(hint: the first place I go is my superconnectors: people I know and trust who have large networks and are generous in making connections)
Step 4: Reach out to those three people and ask if they know your person. You can use the following email template OR write your own (just make sure to acknowledge that you understand they’ll need to get permission from the other side, first).
Hi, XXX,
I hope you’re doing well!
I’m on the hunt for someone who’s missing from my rolodex: I would absolutely love to meet a ________ (fill in the blank). You came to mind, and I wondered: would you happen to know someone like this?
If so, would you be willing to reach out to them and see if they’d be open to an introduction?
Completely understand if this isn’t the right season (for you or for them), and am grateful for your help if you’re able to share.
With gratitude,
XXX
Janna Carlson
Janna Carlson is the founder of The Co-Promotion Club, a membership that helps experienced business owners build their referral partner network through generosity and intention.
Partnerships Unscripted: Voice memos on building referral partnerships differently
This series of 5-minute voice memos is like listening to your biz bestie chat about building successful referral partnerships. It’s outside-the-box wisdom and strategy that will make it much easier to create your own supportive referral network. Use code ASKMASTER at checkout
$37 USD